Clay

Difficulty:
Company
Clay Effect Preview

Effect Preview

Design Tokens

Key tokens derived from official brand references and this style's prompt. Copy them or pair with the DESIGN.md below.

Colors

  • primaryPrompt

    Primary actions & highlights

  • on-primaryDerived

    Text on primary

  • secondaryPrompt

    Chips, badges & soft emphasis

  • on-secondaryDerived

    Text on secondary

  • neutralPrompt

    Page canvas

  • on-neutralDerived

    Text on canvas

  • surfaceDerived

    Cards, panels & elevated containers

  • on-surfaceDerived

    Text on surface

  • borderDerived

    Borders & dividers

Radius & Shapes

Derived
sm · 4px
md · 8px
lg · 12px
full

Spacing

Derived
  • sm8px
  • md12px
  • lg24px

Elevation

Prompt

Depth is expressed through soft, low-contrast shadows.

Typography

Prompt
  • Ag

    Headings 32px · bold

    Roobert

  • Ag

    Body 16px · regular

    Roobert

  • Ag

    Labels 13px · medium

    Space Mono

Clay is the global creative agency known for art-directed, award-winning web design. Its interface sets a warm cream canvas (#faf9f7) inside oat-toned borders (#dad4c8) for an artisanal rather than clinical feel, and its swatch palette wears playful names — Matcha, Slushie, Lemon, Ube, Pomegranate, Blueberry, Dragonfruit. Roobert loads five OpenType stylistic sets, hovers rotate and rise with hard offset shadows, and Space Mono labels the technical bits.

CreativeVibrant

Prompt Template

Base Template
Design a Clay-inspired interface. - Warm cream canvas (#faf9f7) with oat-toned borders (#dad4c8) — artisanal, not clinical; - Named swatch palette: Matcha, Slushie, Lemon, Ube, Pomegranate, Blueberry, Dragonfruit; - Roobert font with 5 OpenType stylistic sets — quirky geometric character; - Playful hover animations: rotateZ(-8deg) + translateY(-80%) + hard offset shadow; - Space Mono for code and technical labels. Colors: #000000, #ffffff, #faf9f7, #84e7a5 with #84e7a5 accent. Typography: Roobert.

Variant Prompts

📱 Mobile
Design a mobile app with Clay aesthetics. Use Clay color identity with #84e7a5 accents. Clean, touch-friendly, native feel.
💻 Web
Design a web application with Clay style. Use Clay color identity with #84e7a5 accents. Professional, responsive layout.
📊 Dashboard
Design a dashboard with Clay design language. Use Clay color identity with #84e7a5 accents. Data-rich, organized, clear hierarchy.
📄 Landing Page
Design a landing page with Clay visual identity. Use Clay color identity with #84e7a5 accents. Compelling, conversion-focused.

Usage Examples

Clay App

Web
Build a web app with Clay design language and #84e7a5 color system.

Clay Dashboard

Dashboard
Create a dashboard using Clay style with data visualization and Roobert typography.

✅ Best For

  • Design
  • Design agency portfolios and brand sites
  • Art-directed marketing pages

❌ Avoid For

  • Rigorous enterprise back offices
  • High-density data dashboards

DESIGN.md File

A design system description in the open design.md format. Copy or download it and hand it to AI coding tools.

Download